Ford: Ford Explorer
Brand
Date
Jan 2024
Description
Ford presents a commercial film for the Explorer SUV, tracking a group of travelers through coastal terrain and forested environments. Directed by Suzanne Kim with cinematography by Jin Kim, the spot focuses on both the vehicle's interior functionality and its performance across diverse landscapes. The production leans into a cinematic aesthetic, utilizing golden hour natural light and warm twilight grading to emphasize the SUV's presence in outdoor environments. Produced by Studio Kim and Collider with creative agency VML Apac, the piece highlights the vehicle’s role in navigation and exploration through live-action footage.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Natural light
Industries
Background
Sandy Beach
Context
TVC / TV Commercial
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