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Ford

KA Casal
Brand
ProjectKA Casal
Date

Jun 2026

Description

Ford presents a commercial spot for the KA model, titled KA Casal. The narrative focuses on a couple engaging with a customer service representative at a drive-thru facility to discuss vehicle features and current offers. Production for the project was handled by GREATERGOOD. The film utilises a clean, live-action technique to present the interaction, relying on natural light to maintain an approachable aesthetic. The setup captures the exchange between the couple and the brand representative within a modern, commercial environment.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Mass Market Automotive

Color
Pure White
Navy
Background

Public Square

Context

TVC / TV Commercial

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