Ford: How To Capri - Pose
Brand
Date
Aug 2025
Description
Ford presents 'How To Capri - Pose,' a commercial spot that leans into a playful, vintage aesthetic. Produced by Arts & Sciences with creative from Wieden + Kennedy London, the film channels a retro vibe through its use of 1980s-inspired art direction and analogue film techniques. The narrative centers on a mustache-clad protagonist posing alongside a vibrant yellow vehicle. The visual execution utilizes multi-panel splits, bold typography, and cinematic framing to capture a rhythmic, stylized tone. Post-production and VFX were managed by RASCAL, with additional editorial work provided by STITCH London.
Style
Humorous, Horizontal, Cinematic, 1980s, Retro
Techniques
Analogue / film, Super 8 / 16mm
Industries
Color
Denim
Chocolate
Jet Black
Background
Street
Context
TVC / TV Commercial
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