Ford: How to Capri - Enter
Brand
Date
Aug 2025
Description
Ford presents 'How to Capri,' a dynamic commercial film that revitalizes the brand’s automotive identity through a lens of high-energy action. Produced by Arts & Sciences London with creative development by Wieden+Kennedy London, the project leans into a nostalgic cinematic language. The film utilizes retro color grading and split-screen panels to establish a distinct rhythm, drawing on 1980s action cinema aesthetics. The production combines live-action technique with Super 8 and 16mm film textures, accented by bold motion graphics and typography to drive the narrative forward.
Style
Horizontal, Commercial, Action, 1980s, Retro
Techniques
Super 8 / 16mm
Industries
Color
Rust
Denim
Golden Yellow
Background
Street
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.