Ford: How To Capri - Enter
Brand
Date
Aug 2025
Description
Ford's 'How To Capri - Enter' commercial frames the vehicle through a satirical instructional lens. The campaign adopts a distinct retro aesthetic, utilizing analogue film styling and split-screen framing to capture a sense of classic cinematic action. Developed by the team at Wieden + Kennedy London, the film features a protagonist navigating various obstacles in a high-energy performance. With production handled by Arts & Sciences, the project leans into nostalgic visual language, punctuated by bold typography overlays and a deliberate, Super 8-inspired technique.
Style
Horizontal, Cinematic, Retro, Nostalgic
Techniques
Analogue / film, Super 8 / 16mm
Industries
Color
Chocolate
Navy
Background
Street
Context
TVC / TV Commercial
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