Ford's 'How To Capri - Enter' commercial frames the vehicle through a satirical instructional lens. The campaign adopts a distinct retro aesthetic, utilizing analogue film styling and split-screen framing to capture a sense of classic cinematic action.
Developed by the team at Wieden + Kennedy London, the film features a protagonist navigating various obstacles in a high-energy performance. With production handled by Arts & Sciences, the project leans into nostalgic visual language, punctuated by bold typography overlays and a deliberate, Super 8-inspired technique.
