Ford: Go Further
Brand
Date
Apr 2023
Description
Ford's 'Go Further' campaign captures a series of lifestyle and automotive moments, placing the Ford Escape within both urban and coastal environments. The film highlights the vehicle's versatility through sequences that transition between busy city streets, coastal roads, and social settings. Produced by Yonder with agency support from GTB, the commercial utilizes live-action technique and a mix of natural daylight and evening lighting. The project frames the vehicle as a central element of an active, movement-oriented lifestyle.
Style
Horizontal, Commercial
Industries
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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