Ford: Ford - Odds
Brand
Date
Jan 2024
Description
Ford presents this commercial video project featuring a red SUV as it navigates a dense metropolitan landscape. The sequence balances sweeping aerial drone footage of city infrastructure with intimate interior shots that highlight the vehicle's panoramic sunroof and refined dashboard controls. Driven by a female lead, the narrative captures the car in motion amidst busy urban traffic. The project employs natural light to maintain a sleek, modern aesthetic throughout the live-action production, emphasizing the vehicle's presence within the city environment. Music and sound design are provided by MAS-Music and Strategy.
Style
Horizontal, Commercial
Techniques
Natural light, Drone footage
Industries
Color
Burgundy
Jet Black
Background
Street
Context
TVC / TV Commercial
Associated creatives
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