Ford: Ford | Bronco - Jimmy Chin
Brand
Date
Aug 2020
Description
Ford's campaign for the Bronco, directed by Jimmy Chin, captures the spirit of outdoor exploration. The piece follows a narrative of adventure, shifting from high-angle shots of rock climbing to the vehicle traversing meadows and mountain landscapes. The production leans into dynamic framing and natural lighting to emphasize the vehicle's capability across diverse terrains. Creative direction was provided by Disney CreativeWorks, with production and post-production handled by Stept Studios.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light, Drone footage
Industries
Background
Mountain
Context
Advertising Campaign, Brand Film / Corporate Video
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