Ford: Falcon EcoBoost
Brand
Date
Jan 2025
Description
Ford presents the Falcon EcoBoost in this unconventional spot produced by Exit Films and represented by Rabbit. The commercial leans into a cinematic aesthetic, featuring a surreal dialogue between two toads on a desolate country road. Employing a combination of live-action technique and moody, low-light framing, the production focuses on the textures of the subjects through macro close-ups and shallow depth of field. The narrative maintains a humorous tone while utilizing slow motion to emphasize the atmospheric environment.
Style
Humorous, Horizontal, Cinematic, Moody
Techniques
Slow motion
Industries
Background
Road
Context
TVC / TV Commercial
Associated creatives
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