Ford
Falcon EcoBoost
Brand
ProjectFalcon EcoBoost
Date
Jan 2025
Description
Ford presents a surreal campaign for the Falcon EcoBoost, moving away from traditional automotive tropes to feature an unexpected dialogue between two toads on a dark country road. Produced by Exit Films and represented by Rabbit, the film leans into a highly atmospheric aesthetic. The execution relies on a moody, cinematic visual language, utilizing macro close-ups and a shallow depth of field to capture the textures of the subjects. The project blends a live-action technique with a humorous script, highlighting the vehicle through an unconventional narrative approach.
Style
Humorous, Horizontal, Cinematic, Moody
Techniques
Slow motion
Industries
Luxury Automotive
Background
Road
Context
TVC / TV Commercial
Associated creatives
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