Ford: Faces of F-150: Lael

Mar 2025

Ford presents the Faces of F-150 series, a documentary-style campaign focusing on the personal narratives behind their utility vehicle users. This entry features fly fishing guide Lael Johnson, following his daily routine across wooded landscapes and riverfronts. Produced by SLMBR PRTY, the film captures the practical application of the F-150 in professional environments. The aesthetic leans into a natural light palette and clean, live-action technique, prioritizing a grounded visual approach that emphasizes the subject's work. With creative direction by Wieden+Kennedy New York, the piece avoids stylized embellishment, focusing instead on the integration of the vehicle within the professional's environment.

Documentary, Horizontal, Warm, Clean

Natural light

Forest

Advertising Campaign, Brand Film / Corporate Video