Ford

F1 Engineering

Brand

Date

Mar 2026

Description

Ford explores the technical infrastructure behind its high-performance racing vehicles in this F1 engineering feature. The project documents the rigorous development cycles, from initial wireframe digital modeling to the hands-on fabrication and stress-testing of metallic components within an industrial setting. Produced by Group Project with creative direction from Wieden+Kennedy New York, the film leans into a cinematic and desaturated aesthetic. The use of low-key lighting and cool tones highlights the technical precision involved in motorsport development, supported by post-production and visual effects from Kate Papciak and Shepherd.

Style

Horizontal, Action, Cinematic, Desaturated

Techniques

VFX / visual effects

Industries

Motorsport

Color

Navy

Medium Grey

Pure White

Background

Office