This campaign for Ford offers a behind-the-scenes look at the technical development of their Formula 1 racing programme. The project focuses on the intersection of physical fabrication and digital innovation, showcasing the precision engineering required for high-performance motorsport.
Developed by Wieden+Kennedy New York with production by Group Project, the piece uses a cinematic, live-action technique to detail the workshop environment. The aesthetic leans into a desaturated colour palette and low-key lighting to maintain a focus on the mechanical components and intricate VFX visual effects used in the design process.
