Ford: Explorer ST - Ford
Brand
Date
Jul 2025
Description
Ford presents a commercial campaign for the Explorer ST, focusing on the SUV’s technical performance and utility in diverse environments. The production navigates between winter landscapes and urban settings, highlighting key features such as the digital dashboard, console controls, and automated parking assistance. Directed by Local Boy, the film employs a live-action technique with dynamic framing and split-screen sequences. The narrative frames the vehicle’s capability through everyday use cases, including utility-focused scenarios like pet transport.
Style
Horizontal, Commercial, Clean
Industries
Color
Crimson
Jet Black
Background
Street
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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