Ford: Explorer
Brand
Date
Sep 2023
Description
Ford presents a commercial film for the Explorer, showcasing the SUV through a series of coastal and urban driving sequences. The piece captures the vehicle navigating seaside routes during golden hour, balancing exterior shots with detailed close-ups of the dashboard and front grille. Produced by Easy Mondays, the project utilizes live-action technique and drone footage to emphasize the SUV's design in a marina setting. The narrative follows a driver on a trip, transitioning between the vehicle's utility and its aesthetic appeal in varied natural light.
Style
Horizontal, Commercial, Golden Hour
Techniques
Drone footage
Industries
Color
Navy
Cobalt
Background
Road
Context
TVC / TV Commercial
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