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Ford: Expedition Recap Sizzle 2025

Brand
Date

Oct 2024

Description

Ford presents a recap of the 2025 Expedition debut, documenting a coordinated drone show staged for a large public audience. The project captures the reveal of the new vehicle through an immersive cinematic display, utilizing high-altitude drone footage to frame the atmospheric event. Produced by Imagination US, the campaign utilizes dynamic framing to transition from sharp title card typography to wide-scale exterior shots. Yessian Music provides the sound design, underpinning the live-action technique used to capture the scale of the product announcement.

Style

Horizontal, Cinematic

Techniques

Drone footage

Background

Hotel

Context

Brand Film / Corporate Video

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