Ford: Escape - Own It

Dec 2025

Ford's campaign for the Escape, titled "Own It," positions the SUV within a vibrant, high-energy urban landscape. The automotive spot centres on individual movement, pairing the vehicle with dynamic street backdrops and neon lighting to emphasize a modern, stylish aesthetic. Developed by agency GTB, the campaign leans into live-action technique and saturated color palettes to showcase the vehicle’s utility and design. The narrative follows various subjects interacting with the SUV, highlighting both its interior functionality and exterior presence through a series of kinetic, motion-focused sequences. Sound design for the project was provided by MAS-Music and Strategy.

Horizontal, Commercial, Action, Saturated, Neon

Street

TVC / TV Commercial