Ford: Escape, Co-Pilot :30
Brand
Date
Dec 2025
Description
Ford presents the Escape in this 30-second commercial, focusing on the vehicle's Co-Pilot 360 safety suite. The spot captures the SUV navigating urban traffic on wet city streets, highlighting features such as pre-collision assist and lane-changing mechanisms through a mix of exterior driving shots and interior POV sequences. The production, developed by agency GTB, leans into a clean, live-action aesthetic. Natural light defines the overcast atmosphere, emphasizing the vehicle's presence against the reflective asphalt. Audio production and sound design were handled by Music and Strategy.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Pure White
Charcoal
Background
Street
Context
TVC / TV Commercial
Associated creatives
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