Ford: Drive It - Workreation :30
Brand
Date
Dec 2025
Description
Ford's campaign for the Workreation project highlights the versatility of their pickup truck lineup. The 30-second spot transitions between rugged outdoor utility and everyday road performance, showcasing features ranging from trailer assist to cabin-integrated technology. Developed by agency GTB, the cinematic production balances industrial capability with lifestyle themes. The film utilizes a mix of live-action technique and sweeping drone footage, captured in natural lighting to emphasize the vehicle's role in both work tasks and recreational activities like fishing and trail riding.
Style
Horizontal, Action, Cinematic
Techniques
Drone footage
Industries
Color
Jet Black
Crimson
Pure White
Background
Road
Context
TVC / TV Commercial
Associated creatives
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