Ford: Drive It - Escape :30

Dec 2025

Ford presents a :30 commercial for the Escape, showcasing the vehicle's versatility across varied environments ranging from dense urban traffic to remote, rugged landscapes. The spot captures the driving experience through a focus on human interaction with in-car technology, including dashboard touchscreens and voice-activated systems. Produced with agency support from GTB, the film leans into a cinematic visual language. The edit utilizes quick-cut transitions and live-action technique to contrast city maneuvering with open-road exploration, complemented by a bespoke soundscape from MAS-Music and Strategy. Bold typographic overlays are integrated throughout to underscore key feature highlights.

Horizontal, Cinematic, Warm

TVC / TV Commercial