Ford
Dear Car Girl - International Women's Day
Brand
Date
May 2024
Description
Ford celebrates International Women's Day with the 'Dear Car Girl' commercial, a project spotlighting the diverse contributions of women within the automotive industry. The film captures the expertise of drag racers, car builders, engineers, and stunt drivers as they discuss their professional journeys. Produced by Wieden+Kennedy New York, the spot employs a clean, live-action technique. The visual narrative moves between intimate studio portraits set against draped fabric and gritty, practical sequences of women working in garages. Dynamic driving footage ties the production together, featuring an original score by ALIBI Music.
Style
Horizontal, Commercial, Clean
Industries
Luxury Automotive
Background
Set-dressed
Context
Brand Film / Corporate Video
Associated creatives
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