Ford
Dakar Engineering
Brand
ProjectDakar Engineering
Date
Mar 2026
Description
Ford presents an exploration of the technical precision behind their off-road racing programme. This commercial video details the rigorous testing of high-performance vehicles, juxtaposing the raw demands of desert terrain with the quiet focus of an engineering workshop. The project channels a cinematic aesthetic, utilising drone footage and live-action techniques to contrast the vehicle's rugged durability with its internal design components. The narrative remains grounded in the mechanical adaptation required for extreme racing conditions.
Style
Horizontal, Cinematic, Warm
Techniques
Drone footage
Industries
Luxury Automotive
Color
Rust
Jet Black
Background
Desert
Context
Advertising Campaign
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