Ford: Dakar Engineering
Brand
Date
Mar 2026
Description
This Ford automotive campaign highlights the rigorous engineering and desert testing processes behind their off-road racing vehicles. The project juxtaposes high-speed, rugged terrain driving against detailed, precision-focused scenes in engineering workshops to underscore the vehicle's development journey. Crafted by Wieden+Kennedy New York with production by Group Project, the film uses a mix of drone footage and live-action technique to document the vehicle's performance in extreme environments. The edit leans into cinematic motion capture and a warm color palette to emphasize the technical craft required for competitive racing.
Style
Horizontal, Cinematic, Warm
Techniques
Drone footage
Industries
Color
Rust
Jet Black
Background
Desert
Context
Advertising Campaign
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