Ford
Charge Around the World
Brand
ProjectCharge Around the World
Date
Nov 2024
Description
Ford documents the extensive global test of its electric vehicle infrastructure in the project titled Charge Around the World. Produced by Wrack Production, the campaign leans into a documentary aesthetic that prioritizes clarity and information. The creative execution utilizes minimalist title cards and a clean visual approach to frame the brand's exploration of EV capabilities. Post-production and VFX were managed by UNIT Studios, with creative credits attributed to Wieden and Kennedy London. This horizontal format production centers on the technical scope of the initiative.
Style
Documentary, Horizontal, Clean
Industries
Electric / EV
Context
Brand Film / Corporate Video
Associated creatives
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