Ford: Charge Around the Globe
Brand
Date
Jun 2025
Description
Ford presents 'Charge Around the Globe,' a promotional campaign documenting the endurance of electric vehicles across diverse environments. The production traverses international landscapes, ranging from desert highways to snowy mountain passes, to showcase the platform's long-distance capabilities. Developed in partnership with Wieden+Kennedy London and AMV BBDO, the project utilizes a blend of archival footage and live-action technique to chart the vehicle's performance. The edit incorporates cinematic drone footage and professional color grading to capture the SUV navigating varied global terrains.
Style
Horizontal, Action, Cinematic, Clean
Techniques
Drone footage
Industries
Color
Charcoal
Pure White
Background
Road
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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