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Ford Charge Around the Globe 2024

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Ford's Charge Around the Globe project documents an expansive journey across international landscapes. The film, produced by WracK with creative leadership from Wieden+Kennedy London, follows a series of adventurous encounters including mountaineering and coastal driving to highlight automotive travel. Utilizing a combination of cinematic sequences, drone footage, and live-action technique, the project captures diverse terrains with a warm, polished aesthetic. Post-production by UNIT and sound design from Audio Network support the fast-paced narrative of global exploration.

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