Ford: Charge Around the Globe
Brand
Date
Nov 2024
Description
Ford's Charge Around the Globe project documents an expansive journey across international landscapes. The film, produced by WracK with creative leadership from Wieden+Kennedy London, follows a series of adventurous encounters including mountaineering and coastal driving to highlight automotive travel. Utilizing a combination of cinematic sequences, drone footage, and live-action technique, the project captures diverse terrains with a warm, polished aesthetic. Post-production by UNIT and sound design from Audio Network support the fast-paced narrative of global exploration.
Style
Horizontal, Cinematic, Warm, Polished
Techniques
Drone footage
Industries
Color
Pure White
Jet Black
Background
Aerial View
Context
Advertising Campaign, Brand Film / Corporate Video
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