Ford
Charge Around the Globe
Nov 2024
Ford's Charge Around the Globe campaign documents an expansive journey through international landscapes, focusing on the intersection of electric automotive performance and adventurous travel. The project highlights a range of terrains, from rugged mountain climbs and coastal routes to urban environments, showcasing the vehicle in various global settings. Developed with Wieden+Kennedy London, the production employs cinematic sequences and drone footage to capture a high-energy narrative of exploration. The work relies on live-action techniques and a warm, polished aesthetic to maintain a fast-paced rhythm throughout the diverse travel sequences.
Horizontal, Cinematic, Warm, Polished
Drone footage
Electric / EV
Aerial View
Advertising Campaign, Brand Film / Corporate Video
