Ford: Castle
Brand
Date
Dec 2024
Description
Ford's campaign for Mobile Service, titled Castle, highlights the convenience of on-site automotive maintenance. The commercial film captures a service technician operating at a historic manor, juxtaposing modern utility with a cinematic, moody atmosphere. Produced by VML and Local Boy, the spot utilizes live-action techniques and a cool, cinematic grading style to define the service experience. The production emphasizes the arrival of the Ford-branded fleet, focusing on the mobile nature of the offering within a professional automotive context.
Style
Horizontal, Cinematic, Moody, Clean
Industries
Color
Navy
Jet Black
Background
Residential Building
Context
TVC / TV Commercial
Associated creatives
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