Ford: Capri Ski
Brand
Date
Jan 2025
Description
Ford presents the Capri Ski campaign, a commercial spot that reinterprets automotive heritage through the lens of modern electric vehicle design. The film draws a visual bridge between the original Capri and the all-new electric model, placing both within the context of a rugged, snow-covered alpine landscape. Developed with Wieden+Kennedy London and produced by MJZ London, the project utilizes cinematic pacing and live-action techniques to contrast the legacy of the classic vehicle with the vibrant aesthetic of its successor. Through a series of exterior driving shots, the film emphasizes the practical design and performance capabilities of the electric range.
Style
Horizontal, Cinematic, Warm
Industries
Color
Caramel
Golden Yellow
Background
Mountain
Context
TVC / TV Commercial
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