Ford
Capri Ski
Brand
ProjectCapri Ski
Date
Jan 2025
Description
Ford presents the Capri Ski campaign, a commercial spot that reinterprets automotive heritage through the lens of modern electric vehicle design. The film transitions from vintage archive footage of the classic brown Capri against a snowy mountain landscape to the all-new yellow electric model, tracing its performance across mountain passes. Developed in collaboration with Wieden+Kennedy London and production house MJZ London, the project employs cinematic pacing and crisp winter lighting to emphasize the vehicle's aesthetic. The work highlights the evolution of the brand’s sporty design language while maintaining a connection to its original silhouette.
Style
Horizontal, Cinematic, Warm
Industries
Electric / EV
Color
Caramel
Golden Yellow
Background
Mountain
Context
TVC / TV Commercial
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