Ford presents the Capri Ski campaign, a commercial spot that reinterprets automotive heritage through the lens of modern electric vehicle design. The film draws a visual bridge between the original Capri and the all-new electric model, placing both within the context of a rugged, snow-covered alpine landscape.
Developed with Wieden+Kennedy London and produced by MJZ London, the project utilizes cinematic pacing and live-action techniques to contrast the legacy of the classic vehicle with the vibrant aesthetic of its successor. Through a series of exterior driving shots, the film emphasizes the practical design and performance capabilities of the electric range.
