Ford: Capri Prowl
Brand
Date
Jan 2025
Description
Ford presents the Capri Prowl campaign, a film focused on the heritage and evolution of the Capri model. The narrative showcases vintage and modern iterations of the vehicle traversing a desert landscape, punctuated by the presence of running panthers to underscore the brand's aesthetic direction. The execution relies on live-action techniques, bridging the gap between retro archive sensibilities and contemporary, crisp cinematography. The project features production work from MJZ London with creative development by Wieden+Kennedy London, utilizing VFX and high-contrast action sequences to define the visual identity.
Style
Horizontal, Action, Cinematic
Techniques
VFX / visual effects
Industries
Color
Golden Yellow
Jet Black
Background
Desert
Context
TVC / TV Commercial
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