Ford
Capri Prowl
Brand
ProjectCapri Prowl
Date
Jan 2025
Description
Ford presents 'Capri Prowl,' an automotive commercial that bridges the heritage and future of the brand. The campaign highlights both vintage and contemporary Ford Capri models navigating a dramatic desert landscape, emphasizing the evolution of the vehicle design. The execution relies on a blend of retro archive styles and crisp, modern live-action cinematography. By juxtaposing the classic silhouettes with current electric models, the film leans into a cinematic visual language that bridges eras through high-contrast desert sequences and integrated VFX.
Style
Horizontal, Action, Cinematic
Techniques
VFX / visual effects
Industries
Electric / EV
Color
Golden Yellow
Jet Black
Background
Desert
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.