Ford

Capri Lightning

Brand

Date

Jan 2025

Description

Ford presents the Capri Lightning, a campaign marking the transition from classic heritage to the brand's modern electric future. The automotive commercial charts the evolution of the iconic model, contrasting vintage archive footage with the performance of the latest electric vehicle in demanding terrain. The film leans into atmospheric storytelling, with dynamic action sequences tracking the car through winding mountain landscapes during heavy weather. It captures the intersection of retro film aesthetics and sleek cinematography, highlighting interior details such as digital interfaces and tactile controls throughout the journey. Produced by MJZ London with creative direction from Wieden+Kennedy London, the project features post-production by 1920 VFX, editing by Marshall Street Editors, and sound design by Mr Pape and 750mph.

Style

Horizontal, Action, Cinematic

Techniques

Slow motion

Industries

Electric / EV

Color

Golden Yellow

Jet Black

Silver

Background

Mountain