Ford: Capri Lightning
Brand
Date
Jan 2025
Description
Ford revives a storied nameplate in this campaign for the new all-electric Capri. The film contrasts the heritage of the original coupe with the sleek, modern lines of the EV iteration, documenting the vehicle as it navigates winding mountain passes and dynamic weather conditions. The project features live-action technique, incorporating archival footage to bridge the gap between historical design and contemporary digital interiors. Produced by MJZ London with creative direction from Wieden+Kennedy London, the commercial uses atmospheric slow motion and cinematic camera movements to highlight the car's performance capabilities in variable landscapes.
Style
Horizontal, Action, Cinematic
Techniques
Slow motion
Industries
Color
Golden Yellow
Jet Black
Silver
Background
Mountain
Context
TVC / TV Commercial
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