Ford: CA Markets
Brand
Date
Dec 2025
Description
Ford presents a high-energy commercial campaign navigating the diverse terrains of California. The film transitions through urban corridors, winding coastal routes, and challenging mountain trails to spotlight the breadth of the automotive lineup, from performance cars to rugged trucks. Developed in collaboration with GTB, the campaign utilizes a saturated color palette and natural lighting to emphasize the versatility of the fleet. The project pairs fast-paced live-action technique with bold, rhythmic typography to anchor the series of vehicle reveals, with original sound design provided by MAS-Music and Strategy.
Style
Horizontal, Commercial, Saturated, Warm
Industries
Color
Cobalt
Jet Black
Pure White
Background
Road
Context
TVC / TV Commercial
Associated creatives
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