Ford: Built to Lend a Hand
Brand
Date
Jun 2024
Description
Ford presents 'Built to Lend a Hand,' a commercial narrative centered on the integral role local dealerships and service centers play within their communities. The film moves between diverse locations, capturing essential workers in grocery stores, veterinary clinics, and warehouses alongside service staff at dealership lots. Crafted by agency GTB with production services from Catch+Release, the project utilizes live-action technique and drone footage to maintain an observational perspective. The warm color palette emphasizes the connectivity between the automotive service environment and the townspeople it serves.
Style
Horizontal, Commercial, Warm
Techniques
Drone footage
Industries
Context
TVC / TV Commercial
Associated creatives
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