Ford
Built for Tough
Brand
ProjectBuilt for Tough
Date
Jan 2025
Description
Ford presents 'Built for Tough,' a cinematic commercial campaign that frames the automotive brand against harsh, elemental landscapes. The project uses moody, desaturated tones and cool overcast lighting to highlight rugged terrain and challenging environments. Produced by Immigrant with creative direction from Wieden+Kennedy Sao Paulo, the film utilizes live-action technique and sweeping camera movements to capture the vehicle navigating riverbeds and sandy stretches. The narrative is punctuated by symbolic imagery, contrasting the truck's mechanical presence against natural settings.
Style
Horizontal, Cinematic, Desaturated
Industries
Luxury Automotive
Color
Navy
Medium Grey
Background
Clear Sky
Context
TVC / TV Commercial
Associated creatives
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