Ford's campaign for the Bronco Sport, titled 'Modos de Vida,' positions the vehicle within the luxury automotive sector through a series of rugged, outdoor-focused vignettes. The spot leans into lifestyle-oriented storytelling, showcasing the SUV navigating forest trails and mountain environments to emphasize its versatility.
Produced by Zubi, the project utilizes live-action technique and cinematic framing to capture the mechanics of the vehicle alongside various recreational pursuits like kayaking and camping. The narrative is punctuated by close-ups of interior drive mode controls, while sound design by MAS-Music and Strategy reinforces the focus on exploration.
