Ford: Bronco - Built For The Wild 60
Brand
Date
Dec 2025
Description
Ford's campaign for the Bronco, titled Built For The Wild, focuses on the intersection of rugged adventure and automotive endurance. The 60-second spot channels a sense of raw exploration, blending sweeping vistas of mountainous landscapes with the vehicle navigating off-road terrain. The execution relies on high-contrast grading and desaturated tones to emphasize the textures of the wilderness. Through rapid cuts and dynamic tracking shots, the film captures a cinematic perspective on isolation and performance in natural environments.
Style
Horizontal, Cinematic, Desaturated
Industries
Color
Charcoal
Pure White
Jet Black
Background
Mountain
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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