Ford: Bronco
Brand
Date
Jul 2024
Description
Ford presents the Bronco Sport in this automotive spot, highlighting the vehicle’s all-terrain performance. The film captures the SUV navigating challenging mountain landscapes, wet weather, and muddy trails to demonstrate its 4x4 capability and specialized G.O.A.T. modes. Featuring a cinematic and atmospheric tone, the piece utilizes slow motion and live-action techniques to emphasize the vehicle's rugged design. Post-production and VFX for the project were managed by Nice Shoes, focusing on the integration of exterior movement with detailed interior dashboard and navigation shots.
Style
Horizontal, Cinematic, Cool
Techniques
Slow motion
Industries
Color
Cobalt
Background
Mountain
Context
TVC / TV Commercial
Associated creatives
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