Ford
BlueCruise™
Brand
ProjectBlueCruise™
Date
Feb 2025
Description
Ford presents a promotional showcase for BlueCruise, detailing the brand’s hands-free driving technology. The project centres on a series of on-road driving demonstrations and interior dashboard interfaces to illustrate vehicle capability in real-world conditions. The commercial, produced by agency Lafayette American, incorporates consumer report analysis alongside interviews with drivers. The visual execution employs cinematic framing and natural light to capture electric SUVs and trucks within everyday driving environments.
Style
Horizontal, Commercial
Techniques
Natural light
Industries
Electric / EV
Context
Brand Film / Corporate Video
Associated creatives
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