Ford: Blue Cruise
Brand
Date
Jul 2024
Description
Ford presents a commercial look at its Blue Cruise driving technology, focusing on the integration of driver-assist features in a modern automotive environment. The project showcases the interior experience, detailing the hands-free activation process alongside clear views of the driver and passenger in motion. Produced by Chelsea Pictures with creative direction from VMLY&R Detroit, the spot leans into a clean, natural light aesthetic. Post-production and VFX work by Company 3 New York ensure the highway journey and dashboard interface remain the visual center of the live-action production.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Charcoal
Beige
Background
Road
Context
TVC / TV Commercial
Associated creatives
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