Ford: Blue Advantage
Brand
Date
Jun 2022
Description
Ford highlights its Blue Advantage certified pre-owned program in this commercial, focusing on the rigorous quality and inspection standards of its automotive offerings. The project leans into observational framing, showcasing both the interior cabin details and exterior design of the pickup truck within a residential setting. Developed by agency GTB, the production bridges the gap between suburban life and the dealership experience. The work utilizes live-action technique and natural light to capture candid interactions, supported by sound design from Yessian Music.
Style
Horizontal, Commercial
Techniques
Natural light
Industries
Color
Navy
Charcoal
Background
Residential Building
Context
TVC / TV Commercial
Associated creatives
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