Ford: Baja Engineering
Brand
Date
Mar 2026
Description
Ford presents an automotive campaign detailing the Raptor’s performance and engineering standards. The film captures the vehicle across varied environments, transitioning from the high-speed demands of an expansive desert landscape to the controlled precision of a workshop. Produced by Group Project with agency creative direction from Wieden+Kennedy New York, the project relies on cinematic framing and drone footage to document the truck's suspension and durability. The aesthetic leans into a desaturated palette, utilizing natural lighting to highlight industrial design.
Style
Horizontal, Cinematic, Desaturated
Techniques
Drone footage
Industries
Color
Navy
Medium Grey
Background
Street
Context
TVC / TV Commercial
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