Ford

Baja Engineering

Brand

Date

Mar 2026

Description

Ford presents an automotive campaign highlighting the engineering rigor behind the Raptor truck. The production captures the vehicle's performance across desert terrain, balancing wide-angle drone footage of high-speed traversal with technical sequences shot inside a controlled workshop environment. Directed by Wieden+Kennedy New York with production support from Group Project, the project leans into a cinematic aesthetic. The visuals utilize desaturated earth tones and natural lighting to emphasize the vehicle's structural components and suspension systems. Post-production and sound design were managed by Kate Papciak, Premier Music Group, Wave Studios NY, WORK USA, and Shepherd.

Style

Horizontal, Cinematic, Desaturated

Techniques

Drone footage

Industries

Luxury Automotive

Color

Navy

Medium Grey

Background

Street

Context