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Ford: Aussie Hoops - Short Documentary

Brand
Ford
Date

Jan 2025

Description

Ford collaborates with Basketball Australia on a short documentary detailing the Aussie Hoops initiative, an effort to extend basketball accessibility into remote regions via custom mobile infrastructure. The project captures the logistics of the program, which utilizes pickup trucks to deploy basketball hoops across the vast Australian outback. Directed by the team at VML Australia with production support from Taxi Film Production, the documentary leans into a cinematic visual approach. The edit utilizes drone footage and warm golden hour lighting to document the project's impact on local communities and the integration of automotive utility within the sports landscape.

Style

Documentary, Horizontal, Cinematic, Golden Hour

Techniques

Drone footage

Industries
Electric / EV Streaming Platforms
Color
Rust
Burnt Orange
Background

Desert

Context

Brand Film / Corporate Video

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