Ford
Aussie Hoops - Short Documentary
Brand
Date
Jan 2025
Description
Ford Australia and Basketball Australia present a short documentary exploring the Aussie Hoops initiative, an effort to bring basketball to remote regions. The film captures the program's mobile approach, utilizing pickup trucks to deploy portable hoops across the outback. The production features cinematic cinematography, leveraging golden hour light and drone footage to frame the desert landscape and local community engagement. Created in collaboration with VML Australia and Taxi Film Production, the documentary highlights the logistical and social aspects of expanding sports access.
Style
Documentary, Horizontal, Cinematic, Golden Hour
Techniques
Drone footage
Industries
Electric / EV, Streaming Platforms
Color
Rust
Burnt Orange
Background
Desert
Context
Brand Film / Corporate Video
Associated creatives
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