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Ford: 119 Years of Building

Brand
Date

Jun 2024

Description

Ford commemorates over a century of production with this commercial campaign, 119 Years of Building. The film traces the brand’s manufacturing lineage, bridging historical archives with contemporary live-action footage of factory floors and active assembly lines. The narrative moves through diverse environments, capturing trucks and SUVs across mountainous, coastal, and urban landscapes. With creative direction by GTB and production services from Catch+Release, the campaign utilizes a fast-paced editing style to highlight the mechanical and industrial heritage of the automotive brand.

Style

Horizontal, Commercial

Context

Advertising Campaign

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