Fluz Brand Identity 2025

Description

This close-up photograph captures a bold branding concept for Fluz by Koto, focusing on a person wearing a heavy diamond-encrusted chain necklace that spells out the brand name. The subject wears a rich green textured sweater, providing a stark contrast to the glittering gold and diamond accessories. Both hands are adorned with large statement rings featuring prominent red, purple, and green gemstones, sparkling under direct lighting. The tight framing highlights the intricate texture of the knitwear alongside the polished brilliance of the jewelry. The composition serves as part of the Brand Identity project, emphasizing luxury and visual impact.

Style

Editorial, Square, Warm, Clean

Techniques

Macro, Natural light

Industries

Jewellery

Color

Context

Advertising Campaign