Flore Directory

Feb 2021

The brand identity for Flore Directory centres on a clean, minimalist aesthetic, balancing editorial photography with playful illustrative accents. The visual language utilizes a warm palette of yellows, olives, and cream, applied consistently across digital UI interfaces, print posters, and custom packaging. Graphic design by Jamie Rickett anchors the project, incorporating whimsical illustrations by Alice Bowsher to create a structured yet approachable interface. The project integrates portraiture and candid photography by Drew Wheeler, Jacq Harriet, and Tami Aftab into a cohesive grid system. Digital assets feature interactive filters and mobile story layouts, while print applications, produced by Duplikat Press, feature custom typography and collage-style compositions. Web development by Richard Cooke ensures an organized, user-focused experience across both desktop and mobile platforms.

Horizontal, Commercial, Minimalist, Clean