Flore Directory Brand Identity 2021

Description

This brand identity presentation for Flore Directory features two vertical print posters showcasing photography combined with playful hand-drawn illustrations by Alice Bowsher and graphic design by Jamie Rickett. The left poster highlights a close-up shot of hands holding a bee, overlaid with a peach flower graphic. The right poster displays a beekeeper holding a smoker while seated on a hive against an outdoor background, framed by a yellow border with a hand-drawn sun illustration overlaying the face. Typography includes the project title Cooper Schouten The Beekeeper alongside brand credits. The overall layout presents a cohesive blend of editorial photography and illustrative design elements.

Style

Editorial, Vertical, Clean, Graphic

Techniques

Collage, Typography

Color

Context

Advertising Campaign