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Black woman wearing a yellow quarter-zip sweatshirt and matching shorts against a yellow backdrop for Flore Directory.

Flore Directory Brand Identity 2021

About

This brand identity project for Flore Directory features a portrait of a Black woman wearing a yellow quarter-zip fleece sweatshirt and matching shorts. She stands against a solid yellow backdrop with her hands on her hips, looking off to the side with a gentle expression. The composition is split vertically, with the portrait on the left and typography reading Flore Directory with daily recommendations on the right. The color palette consists of warm yellows and golden tones.

Brand

Flore Directory

Project

Flore Directory Brand Identity 2021

Keywords

black womanwoman wearing yellow sweatshirtyellow quarter zip sweatshirtyellow shortsblack woman smiling

Credits

Jamie Rickett
Graphic Design
Alice Bowsher
Illustration
Drew Wheeler
Photography
Jacq Harriet
Photography
Tami Aftab
Photography

Styles

HorizontalCommercialWarmMinimalist

Background

Solid Colour

Context

Advertising Campaign
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