Flore Directory Brand Identity 2021

Description

This brand identity project for Flore Directory features a portrait of a Black woman wearing a yellow quarter-zip fleece sweatshirt and matching shorts. She stands against a solid yellow backdrop with her hands on her hips, looking off to the side with a gentle expression. The composition is split vertically, with the portrait on the left and typography reading Flore Directory with daily recommendations on the right. The color palette consists of warm yellows and golden tones.

Style

Horizontal, Commercial, Warm, Minimalist

Color

Background

Solid Colour

Context

Advertising Campaign