Fila: Your Playground

Mar 2023

Fila’s campaign, titled Your Playground, captures the intersection of movement and urban atmosphere. Produced by Tempomedia with agency support from Markenloft, the commercial showcases athletes across a variety of disciplines, including tennis, basketball, and running, set against a backdrop of city streets and industrial interiors. The piece utilizes low-key chiaroscuro and moody lighting to define its visual identity, shifting between rapid edits and slow motion. Editorial work by The Den Editorial integrates sweeping aerial perspectives with intimate close-ups of footwear, grounding the cinematic narrative within a distinct, high-contrast palette.

Horizontal, Action, Cinematic, Moody

Low-key / chiaroscuro, Slow motion

Street

TVC / TV Commercial