Fila: FILA tennis 2024

Jul 2024

Fila’s 2024 tennis campaign highlights a classic sportswear aesthetic through a series of editorial portraits and action shots. Shot by photographer Sebastian Kim, the project leans into warm, natural light and outdoor settings to emphasize the collection’s athletic functionality and clean design lines. The series features models on court, focusing on both performance movement and lifestyle portraiture. Fashion editor and stylist Ashly Tsao anchors the visual identity with a crisp, performance-driven wardrobe, while hair stylist Takuya Yamaguchi complements the look with polished, athletic-inspired grooming. Producer Jean Cabacungan-Jarvis supported the production, resulting in a cohesive suite of imagery that utilizes natural light and analogue film techniques to capture the sport’s heritage.

Editorial, Vertical, Warm

Natural light

Advertising Campaign