Fila
FILA tennis 2024
Brand
ProjectFILA tennis 2024
Date
Jul 2024
Description
The Fila Tennis 2024 campaign highlights the brand's heritage sportswear aesthetic through a series of editorial portraits and action shots. Photographed by Sebastian Kim, the project leans into warm, natural light and analogue film techniques to capture athletic movement on and around the court. The imagery focuses on classic silhouettes and a consistent blue-and-cream color palette. Fashion editor Ashly Tsao directed the styling, with hair by Takuya Yamaguchi and production oversight by Jean Cabacungan-Jarvis.
Style
Editorial, Vertical, Warm
Techniques
Natural light
Industries
Sportswear
Context
Advertising Campaign
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