Fila
FILA X HAILEY BIEBER S/S 25
Brand
ProjectFILA X HAILEY BIEBER S/S 25
Date
Mar 2025
Description
Fila presents its S/S 25 collection, a sportswear and fashion campaign featuring Hailey Bieber as both designer and model. Photographed by Harley Weir, the project captures a range of athletic-inspired apparel through varied editorial perspectives, from studio-based portraiture to lifestyle-leaning environments. The imagery utilizes natural light to maintain a clean aesthetic across different settings. Throughout the campaign, the execution moves between high-contrast editorial shots on glossy floors and more relaxed, candid compositions featuring neutral and heather grey tones, rendered with an analogue / film finish.
Style
Horizontal, Clean, Editorial
Techniques
Natural light
Industries
Sportswear
Color
Pure White
Context
Advertising Campaign
Associated creatives
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