Fila: FILA X HAILEY BIEBER S/S 25
Brand
Date
Mar 2025
Description
Fila partners with Hailey Bieber for the S/S 25 campaign, an apparel-focused project that transitions from athletic-inspired fashion to casual, relaxed silhouettes. Photographed by Harley Weir, the series utilizes natural light and a clean editorial aesthetic to highlight the brand's latest collection. The creative direction leans into a mix of lifestyle and studio environments, capturing Bieber in both professional and leisure-oriented settings. The imagery employs techniques like analogue/film textures to ground the visuals in a soft, muted palette, maintaining a focus on technical garment detailing and tonal cohesion.
Style
Horizontal, Clean, Editorial
Techniques
Natural light
Industries
Color
Pure White
Context
Advertising Campaign
Associated creatives
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