The Aries, Fila: 2022 Campaign

Oct 2025

The Aries and Fila debut their 2022 campaign, a collaborative project that bridges the gap between high-fashion editorial and performance-driven sportswear. The visual language leans into a documentary aesthetic, utilizing horizontal framing and live-action techniques to capture a series of stark, high-contrast movements. The film juxtaposes athletic apparel against organic elements, such as vibrant red poppy fields, while incorporating textural sculptural line art and aerial landscape photography. Produced by Partner Films Paris, the campaign maintains a consistent tone through its use of monochrome palettes and nostalgic visual motifs.

Documentary, Horizontal, Monochrome, Nostalgic

Advertising Campaign