Fila: Hailey Bieber

Nov 2023

Fila presents this high-energy commercial campaign featuring Hailey Bieber, highlighting the brand's latest sportswear collection. Through a series of rapid transitions, the film showcases a blend of athletic heritage and contemporary streetwear, including signature branded baseball caps, patterned jackets, and footwear. Produced by Ice Studios, the project utilizes rhythmic framing and a clean aesthetic to accentuate the silhouettes and bold color blocking of the apparel. Post-production finishing by The Den Editorial drives the fast-paced, polished visual flow, maintaining a sharp focus on the collection's movement and texture.

Horizontal, Commercial, Clean, Polished

White Seamless

Advertising Campaign