Fila
S/S 2024
Brand
ProjectS/S 2024
Date
May 2024
Description
The Fila S/S 2024 collection campaign centers on clean, direct studio portraiture that emphasises the technical textures of the sportswear line. Photographed by Jean Cabacungan-Jarvis, the series leans into a commercial aesthetic defined by soft, even lighting and balanced compositions. Featuring model Farhan Alam, the imagery maintains a minimalist look across both a neutral white and a solid blue backdrop. The work adheres to a technical focus on apparel detail and consistent studio staging.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Sportswear
Context
Lookbook
Associated creatives
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