Fila: S/S 2024
Brand
Date
May 2024
Description
Fila’s S/S 2024 collection campaign presents a series of studio portraits that showcase the brand’s latest athletic apparel. Featuring model Farhan Alam, the imagery leans into a minimalist aesthetic, utilizing clean backgrounds and balanced compositions to highlight the material texture and fit of the seasonal pieces. Photographer Jean Cabacungan-Jarvis, who also served as producer, captures the collection through a commercial lens. The work relies on soft, even lighting to define the activewear against contrasting seamless studio backdrops.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Context
Lookbook
Associated creatives
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