Fila: Grant Hill Drinks Sprite
Brand
Date
Oct 2021
Description
Fila brings athletic nostalgia to the forefront in this campaign video featuring Grant Hill. Centered on an outdoor court, the film captures high-energy basketball action through a cinematic lens that emphasizes movement and footwear details. The production leans into a warm aesthetic, utilizing natural light and golden hour tones to highlight both the apparel and the vibrant court markings. Scheme Engine managed the production and post-production, while Lucas Ellman developed the project's sound design.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Natural light
Industries
Color
Teal
Scarlet
Pure White
Background
Sports Venue
Context
Brand Film / Corporate Video
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